Big ideas,
real impact.
Hello, I’m Andy — a Senior Art Director / Creative Strategist based in Berlin with over 14 years of experience creating ideas, campaigns, and visual experiences that connect brands with people.
audibene
SO HÖREN,
WIE SIE ES WOLLEN.
Nothing about hearing loss stops people getting help.
The word "hearing aid" does. We built an award-winning campaign around the opposite of stigmatism and showcased the power of smart hearing aids.
Nespresso
Nespresso
X Starbucks
Reserve
Two coffee worlds remixed into one unexpected blend. For the US and UK launch, two coffee cultures that had no business meeting were translated into a single visual world.
Montblanc
Montblanc
X Kitsuné
A house of writing instruments meets a label that started as a record club. Montblanc's first step into lifestyle launched with a Campaign movie and other Creatives
Vodafone
Bucketlist
A grandfather's list of everything he never got around to, completed by his granddaughter — livestreamed to him in real time.
fritz kola
Nur so
am Rande
For three days, Pierre took over fritz kola's Instagram Stories and reinterpreted #wokeuplikethis and #foodporn from where he actually sleeps. No caption, no explanation.
leaps by Bayer
Dare
to Leap
Biotech investment is almost impossible to feel. So we stopped explaining it and found a physical equivalent: free diver Sofia Gómez Uribe, 83 metres down on a single breath. The leap isn't in the science — it's the kind science makes possible.
Adelholzener
Be Water
Adelholzeners first nationwide Campaign showing the natural strength of water embodied by testimonial Philipp Lahm while carving out his way to success and breaking trough all obstacles.
ABOUT
Senior Art Director / Creative Strategist based in Berlin with over 14 years of experience creating ideas, campaigns, and visual experiences that connect brands with people.
Throughout my career, I've combined conceptual thinking with strong visual execution, translating complex challenges into simple, compelling creative solutions. My expertise spans branding, advertising, typography, layout, motion design, and digital experiences.
For the past three years, I’ve been working at audibene, where I’ve helped shape campaigns and creative concepts across a wide range of digital channels. A particular focus of my work has been exploring how AI-powered creative tools can enhance ideation, accelerate production, and unlock entirely new ways of developing advertising campaigns.
Before joining audibene, I worked at leading agencies including Jung von Matt and TLGG, where I collaborated with multidisciplinary teams and, as a Senior Art Director, led and mentored designers to deliver impactful creative work.
I’m driven by curiosity and enjoy exploring emerging technologies, creative processes, and new perspectives. I believe the best ideas happen where creativity, strategy, and technology meet.
CV
06/2023 – 08/2026
Audibene
Senior Art Director / Creative Lead
As a Senior Art Director at audibene, I led the development of integrated creative campaigns across digital, social, print, video, and TV. Working closely with marketing, product, and cross-functional teams, I transformed complex healthcare topics into engaging brand experiences and high-impact creative concepts. Alongside product launches, landing pages, motion design, and performance advertising, I played a key role in introducing AI-powered creative workflows, using tools such as Figma AI, Weavy, ElevenLabs, HeyGen, and Higgsfield to accelerate ideation, content production, and creative experimentation. My work combined strategic thinking, strong visual craftsmanship, and emerging technologies to create scalable, effective, and award-winning creative solutions, including contributions to the iF Design Award-winning Hearing Experience Box.
06/2022 – 05/2023
Freelance
Senior Art Director
Senior art direction for anomaly, Heimat, Dojo, and We Are Social — brand campaigns, social content, and digital design. Joining teams mid-flight, adapting to each house style, taking work from concept to final asset.
Clients: anomaly, Dojo, Heimat, We are Social
09/2021 – 12/2022
TLGG BERLIN
Senior Art Director
As Senior Art Director at TLGG, I led creative concepts and art direction for luxury, biotech, and FMCG clients across film, social, and integrated campaigns. I guided work from first idea through production, partnered with strategy and copy, and mentored junior creatives.
Brands: Montblanc, leaps by Bayer, Prime Video, fritz kola, Lange & Söhne
10/2018 – 09/2021
TLGG BERLIN
Art Director
Campaign concepts and visual systems for Montblanc, leaps by Bayer, fritz-kola, Prime Video, and A. Lange & Söhne, across brand film, social-first content, and digital design.
Brands: Montblanc, leaps by Bayer, Prime Video, fritz kola, Lange & Söhne
11/2016 – 10/2018
Jung von Matt / Spree
Art Director
As Art Director on Mini and Nikon, I developed campaign concepts and executions across digital, social, and film — working on-site with the client team, inside one of automotive's most tightly defined visual identities.
Brands: Mini, Nikon
05/2014 – 11/2016
JUNG VON MATT / ALSTER
Junior Art Director
Concepts and art direction for Vodafone, Adelholzener, and Ricola across TV, print, and digital. Where I learned campaign craft at scale: storyboards, shoots, post-production.
Brands: Vodafone, Adelholzener, Ricola, Mercedes
08/2013 – 11/2013
Y&R NEW YORK
Intern Art Director
Internship during Miami Ad School. Creative Concept and Art Direction for the New York Organ Donor Network.
Brand: New York Organ Donor Network
04/2013 – 07/2013
DMG MEDIA BEIJING
Intern Art Director
Campaigns and TVC for the Chinese market — global brand codes in an entirely different visual culture.
Brands: VW China, Ironman (Launch Event)
07/2010 – 03/2012
GREY DÜSSELDORF
Junior Art Director
Campaign concepts, print, and digital design. My first grounding in agency craft and production.
Brands: Deichmann
01/2010 – 06/2010
GREY DÜSSELDORF
Trainee Art
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