Montblanc
MONTBLANC
X KITSUNÉ
A house of writing instruments meets a label that started as a record club. Montblanc's first step into lifestyle introduced by a Launch Spot showcasing signature Montblanc leather goods, wearables and writing accessories with Kitsuné's playful l'art de vivre.
Music shipped with the product, not around it: MATVEЇ cut an exclusive track for the launch; he and Peggy Gou played the Shangri-La rooftop in Paris the night it dropped.
Role: Senior Art Direction, Creative Concept
Client: Montblanc
Agency: TLGG