How perfectly sports matches water isn’t a secret, but now the powerful impact has been visualized in a stunning dimension. Within the new campaign by Adelholzener Alpenquellen the natural strength of water is embodied by testimonial Philipp Lahm while carving out his way to success and breaking trough all obstacles. Get ready for the modern interpretation of a well-known natural phenomenon:

"Water is the driving force of all nature" Leonardo da Vinci.

A 22-second spot built around one effect: Philipp Lahm's body turning water-like mid-dribble, slipping past defenders the way water finds its way around anything in its path. Adelholzener's first national TV campaign — backed by a season of print, PR and social work built around Lahm, aimed at growing the brand beyond its home turf in Bavaria.