Biotech investment is abstract, technical, and almost impossible to feel. So the campaign stopped explaining it and found a physical equivalent: real athletes attempting things that shouldn't be possible.

We enlisted free diver and world record holder Sofía Gómez Uribe to create ‘Dare to Leap,’ a film that represents leaps mission to think differently and always push forward by challenging industry limitations. Free-diving is an inherently dangerous sport. With no oxygen tanks or safety equipment, divers like Sofía risk it all with every dive they take.